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Wednesday, 23 January 2013
Chicken + cola flavoured potato chips
I find the idea of these strangely appealing! But only for sale in China, sadly... Thanks to International Business Times for the story.
Pepsi-Chicken Chips By Lay's Added To Weird Potato Chip Flavors, Snack Epicureans Delighted
BY IBTimes Staff Reporter | December 13 2012 2:35 PM
Crab, Seaweed, Pickle and Lobster. Bizarre flavored
potato chips flavors are nothing new internationally. But Lay's has a
brand new bag in town: Pepsi-Chicken flavored chips.
the Purchase, N.Y., company that owns Pepsi and Frito-Lay, combined its
iconic Pepsi flavor with chicken-flavored chips which went on sale in
The chips launched in late August in China and
news of the new snack has finally made its way across the seas to the
U.S. to potato chip epicureans. The Pepsi-chicken chips join the ranks
as the newest flavor put out by Lay's, including lemon tea, cucumber and
While for many, the chicken and cola combo may seem odd, according to Ad Age,
the flavors are prevalent in China. Cola chicken is a common recipe in
China where chicken wings are tossed in wok then caramelized in soy
sauce and cola.
And if you still think it sounds weird, IBTimes went on its own international adventure
in chips in March, trying all sorts of flavors from Thailand's Hot and
Spicy crab chips, to Spain's prawn, garlic and peppers (Gambas al
Ajillo) chips to Thai Nori Seaweed chips, just to name a few.
to Ad Age, the idea came about from PepsiCo's CMO Richard Lee during a
recent researched and development session. Lee said Lay's was looking
for a fusion-themed chip.
"We thought it would be
really cool to have a cola combined with chicken. ... It's a very
popular dish in China," Lee told Ad Age. "Also it would be very cool to
involve one of our most-iconic soft drinks."
The combo of Lay's and Pepsi was a mutually beneficial collaboration, according to China Market Research Group's Ben Cavender, who said the cola company was looking to expand its brand in China.
and Pepsi have both stalled out in terms of growth potential in China,"
he said. "It’s important for them to be developing new products and
driving into these growth categories. I think Pepsi is probably
better-positioned with the packaged food that it has to really make some